Department: Supply Chain and Information Management


Programme: Bachelor of Business Administration (Honours) in Supply Chain Management


Project Title: Corporate Social Responsibility


Supervisor: Dr Connie LIU


Students: CHIU Tsun San, CHOW Ching, FU Chun Kei, LAM Ho Yin, TANG Mei Yee


The topic of corporate social responsibility (CSR) has been discussed since the 1950s. Some studies reported that the definition of CSR has been changed in practice and meaning. The typical view of CSR was narrowly limited to some non-profit organizations like voluntary charity such as The Hong Kong Jockey Club, then shifted to emphasize the organization-society relations, particularly to the contribution of an organization solving the social problems. In the early 20th century, social contribution has started to be linked to the organization or business performance. The pioneer of this view, Oliver Shelon (1923, cited in Bichta, 2003), encouraged management to conduct CSR to raise both ethical standards and justice in the society while achieving the economic goals. By that, business creates wealth in society and provides better living standards.


Nowadays, CSR (also called as corporate citizenship, corporate social opportunity, responsible business and corporate responsibility) is a concept that corporates consider the social interest by taking responsibility for the impact from their business activities on communities, employees, customers as well as the environment. It shows that organizations have to voluntarily take initiatives to improve the well-being of their employees and their families as well as for the local community and society at large. In other words, CSR means an approach or strategy a corporation or firms conduct their business in a way that is ethical and society friendly. CSR can involve a range of activities including social investment, partnership with local communities, developing good relationships between employees, customers, and involving in environmental conservation and sustainability.


This research aims to highlight the role of CSR in community development and find out are there any relationships between the activity level of corporate social responsibility (CSR) and the customer’s intention to purchase in restaurant and supermarket aspects. The organization of the article is as follows: First, theories of CSR are analyzed in order to look at their emphases of meaning, perspectives and approaches. Second, the roles and goals of CSR are highlighted specifically in community development because the very logic of CSR is related to the impacts in community, environmentally and economically. Third, we will discuss how we collect data from corporations through the internet and actual feedback from online surveys, then interpret such datasets by using one-way anova. Finally, conclusions, limitations and implications for future research are drawn.



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