The business case “Operations Strategy at Galanz” authored by Dr Ng Chi Hung, Head and Associate Professor of the Department of Supply Chain and Information Management at the School of Decision Sciences, The Hang Seng University of Hong Kong, and his team, has been recognized as one of the 25 most classic and widely used cases over the past decade (2014-2024) by Ivey Publishing. It has also been included as one of the business case studies by the Harvard Business Review.

The case study is highly valued for its effective demonstration of key concepts in business operations strategy and its exploration of the challenges in corporate transformation. It is specifically designed for core curriculum content in master’s programmes related to operations strategy management.

In the case study, Dr Ng closely integrates theory with practice, providing in-depth discussion and analysis of vivid and engaging real-world cases. This approach helps students understanding the dynamic relationship between strategy and operations, enhancing their systematic thinking and overall planning abilities. The case covers critical concepts of order winners, order qualifiers, and change of operations strategy. It also demonstrates how to gain competitive advantages through the transformation of low-cost strategy, allowing students to benefit from contemplating strategic choices and operational decisions in practical scenarios.

Dr. Ng’s research achievements have greatly inspired the faculty and research team at the School. The School will continue to promote the deep integration of research and education, fostering an academic atmosphere that emphasizes both teaching and research. The goal is to create more practical educational cases for the academia, thereby enhancing students’ practical abilities and problem-solving skills.

“Case studies help cultivate students’ strategic thinking and practical application abilities, achieving a balance between research and teaching. This approach better aligns with the needs of today’s knowledge-hungry Master’s students.”

Dr Stephen Ng
Head and Associate Professor of the Department of Supply Chain and Information Management
Programme Director, MSc in Global Supply Chain Management